The popularity of his videos on MTV helped to put the relatively young channel 'on the map' MTV's focus shifted in favor of pop and R&B. MTV maintains that they played rock music, regardless of race. MTV employees deny any racism in their coverage, or pressure to change their stance. Pressure from CBS Records persuaded MTV to start showing 'Billie Jean' and later 'Beat It', leading to a lengthy partnership with Jackson, also helping other black music artists gain recognition. Steve Huey of AllMusic observed how Jackson transformed the music video into an art form and a promotional tool through complex story lines, dance routines, special effects and famous cameo appearances, simultaneously breaking down racial barriers.īefore Thriller, Jackson struggled to receive coverage on MTV, allegedly because he was African American. Jackson has been called the King of Music Videos. Michael Jackson at the White House in 1984 American entertainer (1958–2009) debuted on the professional music scene at age five as a member of and began a solo career in 1971 while still part of the group.
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